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Hotel design: the wall is no longer just decoration

Writer: Félicité MOREIRA
Félicité MOREIRA
Sep 22
3 min read

In a hotel design project, our attention is naturally drawn to the furniture, lighting, textiles, and decorative objects. Yet, one element plays a significant role in our perception of a space: the wall. Present in guest rooms, restaurants, reception areas, and wellness spaces, it is no longer simply a surface to be covered. Through its material, texture, and relationship with light, it fully contributes to the identity and experience of an establishment.


Matter does not need to impose itself in order to be felt.

Restaurant with textured walls in a warm, hotel-style setting.
When material gives character to a space


Hotel design also begins with the walls


When imagining a hotel, the first thoughts often concern the furniture, the lighting, the colors or even the circulation in the spaces.

The wall seems almost self-evident. You choose a color or finish, then it becomes the background on which the rest of the decor is placed.

Yet, it is everywhere.

In the lobby that creates the first impression, in the corridors that accompany the journeys, in the room where the traveler stays, but also in the restaurant, the bar or the spaces dedicated to well-being.

In a hotel development project, the wall is therefore not simply around the experience: it is part of it.


Materials and textures: creating an identity in hotel design


The same space can be perceived very differently depending on how its walls are designed.

A smooth, uniform surface doesn't react to light like a textured material. Subtle relief can reveal nuances throughout the day, adding depth and character to a space without multiplying decorative elements.

In a bedroom, materials can contribute to a soft and enveloping atmosphere. In a restaurant, they can become more expressive. In a lobby, they can immediately contribute to the establishment's identity.

The question is therefore no longer simply: "Which color to choose?"

It also becomes: "What feeling do we want to create?"


Hotel design in service of the experience


The hotel industry is evolving, and so are expectations.

Today, establishments are striving to offer unique, recognizable spaces that reflect their identity. Travelers no longer come solely for a room or a service; they are also sensitive to the atmosphere and the overall experience of the place.

The materials directly contribute to this perception.

They allow for continuity between different spaces while giving each room, restaurant or reception area its own personality.

In this approach, materials are no longer used solely as a finishing touch at the end of hotel design . They become a true design element.


Materials designed for places that are lived in


A hotel is not a static setting.

It's a lively place, frequented daily. Travelers come and go, the common areas see a lot of traffic, and each zone serves different purposes.

The choice of materials must therefore go beyond their mere appearance.

Their integration into the project, their behavior over time, their maintenance, their contribution to the atmosphere and their suitability for the use of the spaces are all part of the consideration.

Aesthetics and usage requirements should no longer be considered separately.


ABSOLIN, an architectural material for hotel design


It is within this vision that ABSOLIN naturally finds its place.

Composed in particular of micronized flax, lime and marble powder , ABSOLIN was developed as an architectural material and not as a simple decorative finish.

Its mineral texture allows for working with nuances, reliefs and light to give surfaces a real presence.

This approach, however, goes beyond mere aesthetics. The use of mineral and bio-based components is also part of a broader reflection on the materials used in interior spaces.

In hotel design , where identity, comfort, uses and sustainability must coexist, the choice of material thus becomes an integral component of the project.


When the wall becomes part of hospitality


A traveler may not be able to accurately describe the wall covering after their stay.

On the other hand, he may remember a warm room, a unique restaurant, a lobby that made an impression on him, or simply a space in which he felt comfortable.

That's the whole subtlety of matter: it doesn't need to impose itself to be felt.

As EquipHotel Paris approaches and its theme "Hospitality in the plural" , ABSOLIN defends a vision in which the wall also participates in the way of welcoming.

Because designing a hotel is no longer just about organizing and decorating a space. It's about creating a place, an atmosphere, and an experience.

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