Hospitality in the plural: when places tell as much of a story as the welcome.

Welcoming guests is no longer just about opening a door. In the hotel and restaurant industry, hospitality is also built through spaces, materials, and sensations.

As EquipHotel Paris approaches, ABSOLIN is interested in this hospitality which has become plural.

Hospitality in all its forms begins long before the first exchange.

When you enter a hotel, restaurant, or wellness center, the first impression is formed almost instantly.

Even before the first exchange, there is light, temperature, colors, volumes. There are also materials.

A slightly textured wall. A mineral surface that catches the light differently. A shade that soothes or, on the contrary, gives character to a space.

All these elements silently contribute to the welcoming atmosphere.

Perhaps this is where the notion of "hospitality in the plural" takes on its full meaning: receiving is no longer simply about offering a service. It's about creating an environment in which everyone can feel comfortable.

Different places, different expectations

A hotel room doesn't offer the same hospitality as a restaurant. A lobby doesn't serve the same purpose as a spa. A family-run establishment doesn't tell the same story as a city hotel or a high-end address.

However, they all share the same challenge: to create an identity while responding to very concrete uses.

Hospitality professionals today must deal with multiple expectations: comfort, aesthetics, sustainability, maintenance, quality of interior spaces, but also the ability to create unique places.

This evolution is gradually changing the way we think about planning.

We no longer choose a color, furniture, or covering simply because they are beautiful individually. We seek to understand what they bring together to the experience of the place.

When matter participates in the experience

In this reflection, walls occupy a special place.

They are everywhere, and yet we often end up not seeing them anymore.

They surround a room, line a corridor, structure a reception area, and create an atmosphere in a restaurant. Depending on their color, texture, and how they react to light, they can profoundly alter the perception of a space.

The material then becomes a true design tool.

It allows you to work with atmospheres differently, to add depth without necessarily adding decorative elements and to create continuity between architecture and decoration.

But the reflection no longer stops at what we see.

Designing beautiful places… meant to be lived in

A hotel is a particularly demanding place.

People sleep there, sometimes work there, eat there, and meet up there. Some spaces are crossed by hundreds of people, while others must provide calm and privacy.

The materials chosen must therefore meet a dual requirement: to contribute to the identity of the place while being adapted to the reality of its use.

It is within this approach that ABSOLIN develops its architectural material.

Composed in particular of micronized flax, lime and marble powder , ABSOLIN combines a contemporary mineral expression with a broader reflection on the materials used in our interior spaces.

The goal is not simply to decorate a wall.

It is to allow architects, decorators, hoteliers and applicators to integrate the material from the design stage of the project, on the same level as light, volumes or furniture.

Another way of thinking about hospitality

This year, EquipHotel Paris places its edition under the theme of "Hospitality in the plural" .

A theme that particularly resonates with the transformations in the sector.

Because there is no longer just one way to welcome guests. Because establishments are increasingly differentiating themselves through the experience they offer. And because this experience also involves choices that are sometimes subtle: lighting, texture, touch, material.

ABSOLIN will participate in EquipHotel Paris next November.

Until then, we will explore through several articles these new ways of thinking about hospitality spaces: the uses, the materials, the walls, the sensations and the expectations that are transforming the places in which we welcome guests today.

Because ultimately, hospitality may not begin only with the one who welcomes. It also begins with the place that receives.